ACRIP
Dans : Marketing

Gérer la réputation de l'entreprise

Résumés

Corporate Reputation
Book

Leslie Gaines-Ross

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation
Reputation Analytics
Book

Daniel Diermeier

Reputation Analytics

Public Opinion for Companies
Six steps to guiding corporate reputation while responding to the crisis in Ukraine
Article

Denise Dahlhoff

Six steps to guiding corporate reputation while responding to the crisis in Ukraine
The Fixer
Book

Michael S. Sitrick

The Fixer

Secrets for Saving Your Reputation in the Age of Viral Media
L’entreprise à l’ère post-vérité
Livre

Sean Pillot de Chenecey

L’entreprise à l’ère post-vérité

Comment reconstruire l’authenticité des marques dans un monde de défiance
The Post-Truth Business
Book

Sean Pillot de Chenecey

The Post-Truth Business

How to Rebuild Brand Authenticity in a Distrusting World
Cause Marketing
Book

Joe Marconi

Cause Marketing

Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs and Events
Designing B2B Brands
Book

Carlos Martinez Onaindia and Brian Resnick

Designing B2B Brands

Lessons from Deloitte and 195,000 Brand Managers
Good for Business
Book

Andrew Benett et al.

Good for Business

The Rise of the Conscious Corporation
Using Investor Relations to Maximize Equity Valuation
Book

Thomas M. Ryan and Chad A. Jacobs

Using Investor Relations to Maximize Equity Valuation
The Financial Times Guide to Social Media Strategy
Book

Martin Thomas

The Financial Times Guide to Social Media Strategy

How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career
Le leadership intellectuel
Livre

Laurie Young

Le leadership intellectuel

Encourager les entreprises à réfléchir et à apprendre