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Vera Hermes
Praxishandbuch für effektive Kundenansprache
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Grundlagen, Best Practice, Marketingfakten
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Martin Aschoff
Lukas Stuber
Direct Marketing im Internet
Alex Michael und Ben Salter
Wie Sie Kunden direkt erreichen. Instrumente - Ausstattung - Kosten - Kampagnenbeispiele - rechtliche Rahmenbedingungen
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