Dans : Ressources humaines
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The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"
Résumés
La stratégie de marque au service de la rentabilité
Comment forger des liens durables entre les marques, les consommateurs et les marchés
Profile Books, 2022