Understand Consumer Behavior

Compétences associées

Behavioral Economics
Conduct User Research
Analyze User Data

Résumés
Book

Richard Shotton

The Illusion of Choice

16 ½ Psychological Quirks that Influence What We Buy
Book

Marcus Collins

For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be
Book

Paco Underhill

Why We Buy

The Science of Shopping
Book

Maria Piacentini et al.

Consumer Vulnerability
Book

Christine Bailey

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing
Book

Michael R. Solomon

The New Chameleons

How to Connect with Consumers Who Defy Categorization
Book

Donald A. Norman

Emotional Design

Why we love (or hate) everyday things
Article

Aparna Bharadwaj et al.

Navigating a Diverse World of Consumer Mindsets and Choice
Video

Prince Ghuman and Matt Johnson

Neuromarketing. The Future of Marketing

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Article

Don Norman

I Wrote the Book on User-Friendly Design. What I See Today Horrifies Me
Book

Zoe Fraade-Blanar and Aaron M. Glazer

Superfandom

How Our Obsessions are Changing How We Buy and Who We Are
Video

Derek Thompson

Hit Makers

The Science of Popularity in an Age of Distraction