Dans : Marketing

Master Branding

Résumés
Book

Matt Johnson and Tessa Misiaszek

Branding That Means Business

How to Build Enduring Bonds Between Brands, Consumers and Markets
Book

Wolfgang Schaefer and JP Kuehlwein

Brand Elevation

Lessons in Ueber-Branding
Book

Mark Miller and Lucas Conley

Legacy in the Making

Building a Long-Term Brand to Stand Out in a Short-Term World
Book

Alexandra Watkins

Hello My Name Is Awesome

How to Create Brand Names That Stick
Book

Denise Lee Yohn

What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest
Book

Scott Bedbury and Stephen Fenichell

A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century
Book

Joe Calloway

Becoming a Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison
Article

First Round Review

What I Learned from Developing Branding for Airbnb, Dropbox and Thumbtack
Book

Laurence Minsky and Colleen Fahey

Audio Branding

Using Sound to Build Your Brand
Book

Matt Haig

Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time
Book

Wolfgang Schaefer and J.P. Kuehlwein

Rethinking Prestige Branding

Secrets of the Ueber-Brands
Book

Scott M. Davis

Brand Asset Management

Driving Profitable Growth Through Your Brands