Dans : Marketing

Analyser les données des utilisateurs

Résumés
Article

Annette Chacko

The Role of Artificial Intelligence in Marketing
Livre

Stephanie Marsh

La recherche utilisateur

Guide pratique pour concevoir de meilleurs produits et services
Book

Stephanie Marsh

User Research

A Practical Guide to Designing Better Products and Services
Book

Chris Goward

You Should Test That!

Conversion Optimization for More Leads, Sales, and Profit or the Art and Science of Improving Websites
Book

Chuck Hemann and Ken Burbary

Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World
Book

Tim Ash

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions
Book

Lutz Finger and Soumitra Dutta

Ask, Measure, Learn

Using Social Media Analytics to Understand and Influence Customer Behavior
Book

Tamara S. Block and Martin P. Block

Business to Business Marketing Research
Book

Bob E. Hayes

Measuring Customer Satisfaction and Loyalty

Survey Design, Use, and Statistical Analysis Methods
Book

Mark Jeffery

Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know
Book

Philip Graves

Consumer.ology

The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Book

Judith Langer

The Mirrored Window

Focus Groups from a Moderator's Point of View