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Katherine Kim
Mark Jeffery
The 15 Metrics Everyone in Marketing Should Know
James D. Lenskold
The Path to Campaign, Customer, and Corporate Profitability
Christina Inge
Leverage Analytics and Data to Optimize Marketing Strategies
Adele Sweetwood
Paul Postma
Marketing to the Imagination in a Technology-Driven World
Christina Mühlenbein et al.
Mark Abraham et al.
Vanessa Fox
Your Online Strategy Is Your Business Strategy
Henry Leon et al.
Jenna Tiffany
Déjouer les pièges courants et concevoir des stratégies marketing efficaces
Overcome Common Pitfalls and Create Effective Marketing
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