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What Emerging Data-driven Trends Mean for Marketers
Article

Katherine Kim

What Emerging Data-driven Trends Mean for Marketers
Data-Driven Marketing
Book

Mark Jeffery

Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know
Marketing ROI
Book

James D. Lenskold

Marketing ROI

The Path to Campaign, Customer, and Corporate Profitability
Marketing Metrics
Book

Christina Inge

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies
Analytical Marketing Will Deliver for Your Customers
Article

Adele Sweetwood

Analytical Marketing Will Deliver for Your Customers
The New Marketing Era
Book

Paul Postma

The New Marketing Era

Marketing to the Imagination in a Technology-Driven World
First-Party Data Is Retail’s Next Growth Engine
Article

Christina Mühlenbein et al.

First-Party Data Is Retail’s Next Growth Engine
The $70 Billion Prize in Personalized Offers
Article

Mark Abraham et al.

The $70 Billion Prize in Personalized Offers
Marketing in the Age of Google
Book

Vanessa Fox

Marketing in the Age of Google

Your Online Strategy Is Your Business Strategy
What’s Next in Video Advertising?
Article

Henry Leon et al.

What’s Next in Video Advertising?
Stratégie marketing
Livre

Jenna Tiffany

Stratégie marketing

Déjouer les pièges courants et concevoir des stratégies marketing efficaces
Marketing Strategy
Book

Jenna Tiffany

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing