Apply Market Segmentation

Shweta Bajpai et al.

Winning Big by Targeting Small

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A Guide to Achieving Global Brand Growth

Madhavan Ramanujam

David A. Aaker

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Kyle B. Murray

Crafting Unique Experiences at Compelling Prices

Michael R. Solomon

Marketing Strategies for a Branded World

Jeffrey J. Fox

Unexpected Rules that Ring the Cash Register

Stanley F. Stasch

Don Sexton

How to Use the Most Powerful Ideas in Marketing to Get More Customers

Richard D. Czerniawski and Michael W. Maloney

The Management of Power Positioning and Really Great Advertising

Patrick Forsyth

An Insider's Guide to the Secret Rules