Conduct User Research

Steve Portigal

How to Uncover Compelling Insights

Stephanie Marsh

Guide pratique pour concevoir de meilleurs produits et services

Stephanie Marsh

A Practical Guide to Designing Better Products and Services

Jennifer Dale and Susan Abbott

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Ellen Lupton and Bon Ku

Creating Products and Services for Better Health

Chris Goward

Conversion Optimization for More Leads, Sales, and Profit or the Art and Science of Improving Websites

Craig Stull et al.

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tamara S. Block and Martin P. Block

John Winsor

Why Engaging the Right Customers is Essential to Winning in Business

Keith Goffin et al.

Creating Breakthrough Products

Bob E. Hayes

Survey Design, Use, and Statistical Analysis Methods

Philip Graves

The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping