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Steve Portigal
How to Uncover Compelling Insights
Stephanie Marsh
Guide pratique pour concevoir de meilleurs produits et services
A Practical Guide to Designing Better Products and Services
Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web
Ellen Lupton and Bon Ku
Creating Products and Services for Better Health
Chris Goward
Conversion Optimization for More Leads, Sales, and Profit or the Art and Science of Improving Websites
Craig Stull et al.
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Tamara S. Block and Martin P. Block
John Winsor
Why Engaging the Right Customers is Essential to Winning in Business
Keith Goffin et al.
Creating Breakthrough Products
Bob E. Hayes
Survey Design, Use, and Statistical Analysis Methods
Philip Graves
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
