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在此： Perspectives de marché par région

Comportement des consommateurs chinois

知识锦囊
Article

Cui Huiying

China’s New Phenomenon: Kua Kua Groups

In China, Praising Others on Social Media Can Make You Rich
Article

Jing Yibu

More Women in China’s Big Cities Are Purchasing Homes than Ever Before
Article

Qiu Yihan

Why Dual SIM Phones Are Popular In China
Article

Zeng Xiangling

Catering to the Mixed Need for Consumption Upgrading and Degrading Matters More than Taking Sides in the Era of New Retailing
Article

Da Wei Weng (Old David)

Pinduoduo’s IPO Takes China Back 20 Years
Article

Cyan Capital Research Group

What’s Behind the Growing Popularity of Spicy Foods in China?

And What Business Opportunities Result?
Article

Sun Qinying

Why Isn’t There a Product like WeChat in the US?

A Chinese Observer Gives One Possible Reason – And It Might Surprise You
Article

Huang Youcan and Xiao Qiu

Reflections on China’s Dating App Market in the Wake of the Merger Between Momo and Tantan
Article

Li Jing

What Does China’s Middle Class Want?

Aspirations and challenges of the new generations that make up this growing social class
Article

Chu Bu Liu Xiang

Beneath the Shopping Frenzy: Who Really Benefits From Singles Day?
Article

Xie Kangyu

Why Are Xiaomi and NetEase Entering the Online Home Goods Sector?
Report

The Economist Intelligence Unit

The Chinese Consumer in 2030