Études de cas sur le marketing

Marcia Layton Turner

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

Isaac Mizrahi

America’s Business Growth Engine

Brad Stone

Jeff Bezos and the Invention of a Global Empire

David Meerman Scott and Richard Jurek

The Selling of the Apollo Lunar Program

Darren Rovell

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Joseph A. Michelli

5 Principles for Turning Ordinary Into Extraordinary

Susan Berfield

Elizabeth Segran

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Dave Carroll

The Power of One Voice in the Age of Social Media

Tripp Mickle

How Apple Became a Trillion-Dollar Company and Lost Its Soul

Jack Trout

Lessons Learned the Hard Way

Stephanie Capparell

The Inspirational Story of Breaking the Color Barrier in American Business