getAbstract Marketing
In: Perspectives de marché par secteur

Études de cas du commerce de détail

Zusammenfassungen

Amazon Exits China’s Online Marketplace in Defeat
Article

Li Ming et al.

Amazon Exits China’s Online Marketplace in Defeat
What’s the Secret to the Explosion of the Miniso “10-Yuan Store”?
Article

Du Boqi

What’s the Secret to the Explosion of the Miniso “10-Yuan Store”?

1,800 Stores in 3 Years; Every Product a Bestseller and About to Hit 10 Billion Yuan in Revenue
How Quiksilver Lost Its Soul and Ended Up in Bankruptcy Court
Article

Erik Skindrud

How Quiksilver Lost Its Soul and Ended Up in Bankruptcy Court
Becoming Trader Joe
Book

Joe Coulombe and Patty Civalleri

Becoming Trader Joe

How I Did Business My Way and Still Beat the Big Guys
Fast, Cheap, and Out of Control: Inside Shein’s Sudden Rise
Article

Vauhini Vara

Fast, Cheap, and Out of Control: Inside Shein’s Sudden Rise
Repenser et reconcevoir le commerce de détail
Livre

Doug Stephens

Repenser et reconcevoir le commerce de détail

L’avenir de la vente à l’ère post-numérique
Reengineering Retail
Book

Doug Stephens

Reengineering Retail

The Future of Selling in a Post-Digital World
The Great A&P and the Struggle for Small Business in America
Book

Marc Levinson

The Great A&P and the Struggle for Small Business in America
Built from Scratch
Book

Bob Andelman et al.

Built from Scratch

How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

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