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Jack Trout et Al Ries
Comment être vu et entendu dans un marché encombré
Jack Trout and Al Ries
How to Be Seen and Heard in the Overcrowded Marketplace
Jack Trout et Steve Rivkin
Le marketing à l’ère de la concurrence, du changement et de la crise
Jack Trout and Steve Rivkin
Marketing in an Era of Competition, Change, and Crisis
Steve Rivkin and Jack Trout
The Latest on the World's #1 Business Strategy
Felix Oberholzer-Gee
A Value-Based Guide to Exceptional Performance
Jack Trout
Capturing Mindshare, Conquering Markets
David Dranove and Sonia Marciano
Concepts, Tools, and Frameworks for Practitioners
George S. Day
Processes for Creating Value
Nick Skellon
The Art of Market Warfare on the Business Battlefield
