In: Direction exécutive, Marketing

Maîtriser le positionnement

Zusammenfassungen
Livre

Jack Trout et Al Ries

Le positionnement : La conquête de l’esprit

Comment être vu et entendu dans un marché encombré
Book

Jack Trout and Al Ries

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace
Book

Jack Trout

Trout on Strategy

Capturing Mindshare, Conquering Markets
Livre

Jack Trout et Steve Rivkin

Le repositionnement stratégique

Le marketing à l’ère de la concurrence, du changement et de la crise
Book

Jack Trout and Steve Rivkin

Repositioning

Marketing in an Era of Competition, Change, and Crisis
Book

Steve Rivkin and Jack Trout

The New Positioning

The Latest on the World's #1 Business Strategy
Book

David Dranove and Sonia Marciano

Kellogg on Strategy

Concepts, Tools, and Frameworks for Practitioners
Book

George S. Day

Market Driven Strategy

Processes for Creating Value
Book

Nick Skellon

Corporate Combat

The Art of Market Warfare on the Business Battlefield
Book

Felix Oberholzer-Gee

Better, Simpler Strategy

A Value-Based Guide to Exceptional Performance

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