A Bold AI Ambition for B2B Marketing, Sales, and Service
Boston Consulting Group,
2024
Read or listen offline
Amazon Kindle
résumé audio créé automatiquement
1×
Connectez-vous pour écouter un résumé audio.
résumé audio créé automatiquement
Recommendation
B2B marketing, sales, and service organizations are investing in GenAI’s potential — but according to Boston Consulting Group research, many leaders lack confidence in their approach. Gain insights into the winning strategies deployed by first movers, embracing a three-phase approach to launching a successful AI transformation. Learn how to prepare your organization for change, and start re-imagining your processes, functions, and workflows, scaling the benefits of AI throughout your organization.
Summary
About the Authors
Bryan Gauch, Phillip Anderson, Nick Schneider, Tyler Eline, and Matt Ross are professionals at Boston Consulting Group.
Comment on this summary or Démarrer une discussion