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A Whole New Mind
Book

A Whole New Mind

Moving from the Information Age to the Conceptual Age

Riverhead, 2005 plus...


Editorial Rating

8

Recommendation

This fun, exciting read suggests many ways to develop your "right-brain" thinking - the kind of relationship-based thought patterns that author Daniel Pink argues will be essential in the emerging "Conceptual Age." Pink draws examples from numerous disciplines, industries and locations. The result is thought-provoking and applicable. getAbstract recommends this work to individuals and companies committed to change and open to originality; its tools will raise your capacities. Pink’s reasoning about the forces shaping this new age is striking in its simple rigor, as are the questions he offers that let you check how ready you and your business are for the economy that is emerging. His emphasis on the positive is the book’s one weakness. He doesn’t really address how trauma or turmoil would affect the driving forces of the Conceptual Age. Also, he only briefly touches upon those aspects of business where right brain thinking is hard to apply. What’s here is good, but what’s left out is somewhat troubling.

Take-Aways

  • The Information Age is coming to an end. The Conceptual Age is dawning.
  • Logical, linear "left-brain" thinking dominated the Industrial Age. Relationship-oriented "right-brain" thinking will shape the Conceptual Age.
  • In this age, winners will do things cheaper than they can be outsourced, faster than a computer can do them, or in a way that sets them apart from mass-produced items.

About the Author

Daniel H. Pink is a contributing editor for Wired magazine. He has written on social trends for print and electronic venues, and is the author of Free Agent Nation.


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