Paola Francesca Scarpa, Henry Leon and Javier Pérez-Moiño
Accelerating AI-Driven Marketing Maturity
Boston Consulting Group, 2024
Aperçu
To mature in digital marketing, companies need to upgrade their capabilities.
Recommendation
Rapid technological advancements are quickly reshaping the landscape of digital marketing as it becomes increasingly AI-driven. Boston Consulting Group offers insights from research undertaken in collaboration with Google, revealing how these shifts are affecting the markers of digital maturity for companies globally and across industries. Their white paper recommends next steps for brands at each level of maturity.
Summary
About the Authors
Paola Francesca Scarpa, Henry Leon, and Javier Pérez Moiño are professionals with Boston Consulting Group.
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