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Be Less Zombie
Book

Be Less Zombie

How great companies create dynamic innovation, fearless leadership and passionate people

Wiley, 2020 plus...


Editorial Rating

9

Qualities

  • Innovative
  • Concrete Examples
  • Engaging

Recommendation

Learn to avoid the common mistakes of overly risk-averse “zombie” companies with monolithic corporate cultures – and strategically embrace innovation. Elvin Turner sets out to help business leaders capitalize on ingenuity and creativity, sharing hacks and tools to help organizations succeed. 

Take-Aways

  • Companies fail if they don’t prioritize innovation.
  • Glean actionable insights from data.
  • Create a clear innovation process that puts “customer progress” before product.

About the Author

Elvin Turner is a professor of innovation, marketing and entrepreneurship and a leadership adviser, who coaches leaders from successful organizations. The author’s website, which has free tools related to the book, is belesszombie.com.  


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