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Brief
Book

Brief

Make a Bigger Impact by Saying Less

Wiley, 2014 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Engaging

Recommendation

Communications consultant Joseph McCormack presents valuable tips on how to convey information leanly and meanly. Philosopher Friedrich Nietzsche wrote: “It is my ambition to say in 10 sentences what others say in a whole book.” Or take an almost perfect example of a telling message that is “short, sweet and to the point”: champion boxer Muhammad Ali’s short-short poem, “Me? We.” Amid today’s information overload, lean messaging is essential if you want people to get your point. getAbstract recommends McCormack’s manual to anyone seeking to communicate concisely and clearly.

Take-Aways

  • People won’t read or listen to lengthy messages, so make yours “short, sweet and to the point.”
  • Short attention spans grow shorter daily, and distractions divert people quickly.
  • Learn to communicate briefly as a habit.

About the Author

Joseph McCormack is founder of the BRIEF Lab and consults with executives on how to disseminate their messages.


Comment on this summary or Démarrer une discussion

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    O. M. 1 year ago
    Amazing topic!
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    S. S. 2 years ago
    Nice..
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    R. C. 7 years ago
    Perfect. Thank you.

    Just a note: that poem by Muhammad Ali was "Me / We," not "Me / Whee!"
    • Avatar
      7 years ago
      Dear Mr. Bannett -Thanks for the heads-up on Muhammad Ali's poem. We've fixed it now. Glad you enjoyed the abstract.
      Erica Rauzin
      Senior Managing Editor, getAbstract