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Building for Everyone
Book

Building for Everyone

Expand Your Market with Design Practices from Google’s Product Inclusion Team

Wiley, 2020 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Hot Topic
  • Insider's Take

Recommendation

This focused overview of Diversity, Equity and Inclusion (DEI) provides a road map to conceiving, designing, marketing and selling products that appeal to a wider range of diverse buyers. Author Annie Jean-Baptiste – who built and leads Google’s product inclusion team – makes a compelling case for product and service inclusivity. Her advice and examples from Google and firms across tech and other industries will aid any product manager aiming to build goods and services that sell well and serve more people.

Take-Aways

  • Build inclusive products to do the right thing and gain competitive advantage.
  • Collaborate with your product team; ask questions before you start building.
  • Build and equip an effective product inclusion team.

About the Author

Annie Jean-Baptiste works as the head of product inclusion and equity at Google.


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