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Building Trust at the Origin
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Building Trust at the Origin

Project Origin aims to create a measure of accountability through provenance: By certifying the source of the content like a watermark, we can safeguard against manipulation.

Microsoft | ALT Stories
Microsoft, 2021
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In one of its “ALT Stories,” Microsoft introduces “Project Origin,” which seeks to create a “chain of trust” between media content producers and consumers. In a video section of Building Trust at the Origin, Microsoft distinguished engineer Henrique Malvar explains how synthetic media, while useful for education, creative expression and more, is too often used for societal and political manipulation. Project Origin proposes an open standard that creates “accountability through provenance,” through which people can authenticate each media source by noting a trusted watermark. 

Take-Aways

  • As global disinformation proliferates in the 21st century, public trust in media declines.
  • Project Origin provides tools for publishers and consumers that identify altered media.
  • Henrique Malvar, a Microsoft distinguished engineer, believes that returning trust to news is an essential modern task.

About the Author

Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services.

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