Buy. Squeeze. Repeat.
The Brazilian Investors Who Control Kraft Heinz Are Applying Their Proven Formula to Construct a New Global Food Colossus. What Will They Buy Next?
Read offline
Recommendation
Do you remember the Wienermobile – the 27-foot-long, 11-foot-high metal hot dog on wheels that blasts the Oscar Mayer Weiner Jingle as it passes you by? Well, it’s got a new driver: The Brazilian private equity firm 3G Capital has taken the wheel and is steering Kraft Heinz in a new direction. Fortune editor Geoff Colvin untangles the complex web of food company acquisitions and pays close attention to the grab-and-slash tactics of 3G. Colvin gives a clear and fair assessment of 3G’s strategy, economic effects, obstacles and future. getAbstract recommends his analysis to global economy enthusiasts, stock market investors and bologna fans.
Summary
About the Author
Geoff Colvin is a broadcaster, speaker and Fortune editor.
Comment on this summary or Démarrer une discussion