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Buying Positive Reviews and Followers
Article

Buying Positive Reviews and Followers

How Faking Online Traffic Became a Norm in E-Commerce Businesses and Social Media

TMTPost, 2017

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Editorial Rating

8

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

China’s thriving market for generating fake online traffic has created a chaotic environment for consumers who rely on online reviews for buying decisions. Sadly, this problem isn’t likely to go away anytime soon. Businesses are willing to pay for fake reviews, and people are willing to provide them. TMTPost columnist with the pen name “Dong Dong’s Notes” interviews an industry mogul who offers a fascinating insider’s perspective as he traces his personal journey through three distinct online markets. getAbstract recommends this must-read to marketers putting out their feelers to China and to Chinese consumers.

Take-Aways

  • The rise of e-commerce in China helped create a lucrative market for fake online traffic.
  • Most perfect ratings for new businesses in China are likely fake.
  • Businesses in China commonly pay to manipulate seller ratings and statistics.

About the Author

Dong Dong’s Notes is a co-op columnist for TMTPost and covers stories on technology, ecommerce, entrepreneurship and entertainment.