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Corporate Social Responsibility Is Not Public Relations
Book

Corporate Social Responsibility Is Not Public Relations

How to Put CSR at the Heart of Your Company and Maximize the Business Benefits

LID Publishing, 2021 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

Business leaders may think that a good public relations (PR) campaign can replace a strong corporate social responsibility (CSR) initiative, but Sangeeta Waldron explains this is not so. As her interviews with global CSR investment leaders show, investors, stakeholders, employees and customers prioritize CSR when deciding where to put their money, time and energy. Younger generations are choosing to work for and invest in companies with solid CSR programs. Waldron explains how to align an effective CSR program with your organization’s strategy.

Take-Aways

  • The economic impact of COVID-19 may teach companies the value of a corporate social responsibility (CSR) program.
  • Strong commitment to CSR attracts investors and consumers.
  • More than 90% of global consumers believe companies have a responsibility to help solve environmental and social issues.

About the Author

PR professional Sangeeta Waldron is also the author of The PR Knowledge Book. She writes frequently on sustainability and CSR issues.


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