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Creative Strategy
Book

Creative Strategy

Reconnecting Business and Innovation

Wiley-Blackwell, 2009 plus...

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Editorial Rating

7

Qualities

  • Applicable
  • Concrete Examples

Recommendation

Academics Chris Bilton and Stephen Cummings propose making creativity a part of your daily operations. With graphics and examples from business, life, literature and the rehearsal room at England’s Royal Shakespeare Company, the authors demonstrate why success requires carefully managed and nurtured innovation. Their writing, unfortunately, is dry, with references to obscure footballers, among other incongruous examples. Nonetheless, getAbstract recommends this innovative treatise to corporate CEOs, overhaul specialists, troubleshooting consultants, middle managers, business historians and anyone who wants to visit the juncture of left and right brain to see how they can merge to produce effective strategy.

Take-Aways

  • Effective business strategy involves being comfortable with uncertainty.
  • Companies should be open to good ideas, whatever the source.
  • Innovation must change the terms of the argument, as Picasso did for art.

About the Authors

Chris Bilton, head of the Centre for Cultural Policy Studies at England’s University of Warwick, wrote Management and Creativity. Stephen Cummings, head of the Victoria Management School, Victoria University, Wellington, New Zealand, wrote The Business Strategy Pathfinder.


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