Matt Mayberry
Culture Is the Way
How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence
Wiley, 2023
Aperçu
Bad culture kills companies. Great culture raises companies to the heights.
Recommendation
Executives absorbed by revenue, profits and market share also need to pay attention to corporate culture – often a controlling or highly influential factor in competitive advantage, performance,engagementand operational excellence. Former Chicago Bears linebacker Matt Mayberry spells out this sometimes-elusive concept, drawing lessons from NFL football. To succeed, he says, firms must plan and implement the culture they want at every level. Executives set the pace, but corporate culture ultimately is a bottom-upendeavor, so involve your employees. Mayberry shares insights from professional sports, including his take on teamwork, peak performance and the central role of organizational culture.
Summary
About the Author
Linebacker Matt Mayberry played for the NCAA’s Indiana Hoosiers and the NFL’s Chicago Bears. He gives speeches and appears on television to discuss leadership development, performance, culture and teamwork, and has written for Forbes, Fortune, Business Insider and Entrepreneur, among others.
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