You need this intensely clear, readable book. Seriously. Once upon a time, you simply could have bought a copy for your design staff and let them absorb it. However, as more aspects of business migrate online, more people in your company will want a say in how your website is organized. To make informed decisions and have a shared frame of reference, stock up on usability expert Steve Krugâs stories.This colloquial, amusing book does a great job of articulating design and organizing principles for your website. With its lucid, engaging tone and absolute lack of pretension or confusion, Krugâs IT classic will help web designers, anyone doing business online and anyone who wants to.
Web Design and âUsabilityâ
The principles of good web design are âjust common senseâ and you can learn to apply them. A great website must have usability, in that it must work for customers, serve your purposes and be easy to use. If clients find your site difficult to use, theyâll avoid it, and yet thereâs no single right approach to designing a website.
To begin, simplify your site. âDonât make me think!â is the âfirst law of usability.â People should never be confused about what to do, where to go or what to click to find what they want. Make everything on your site âobvious and clickable.â If your users have to ask about how things work, theyâll get distracted. Even if their âmental chatterâ only lasts âa fraction of a second,â itâs too long. Users should never, ever have to ask, âWhere am I?â or âWhere should I begin?â
What you canât âmake...self-evident,â make âself-explanatory.â Design your website to answer peopleâs questions with a few words. Usability is a form of courtesy, so be polite to your users. When people enter your site, they begin with a half-full âreservoir of goodwill.â An organized home page fills that reservoir to the top. If you leave...
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