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Enchantment
Book

Enchantment

The Art of Changing Hearts, Minds, and Actions

Portfolio, 2011 plus...


Editorial Rating

7

Recommendation

Read this enchanted book, you who dare, and the secrets of persuading others will reveal themselves to you. Blogger and venture capitalist Guy Kawasaki weaves together myriad anecdotes, each contributing a nugget of wisdom on the journey to “enchantment.” He explains how to shape people’s “hearts, minds and actions” without sacrificing your morals. Just as people link Dale Carnegie (whom Kawasaki quotes repeatedly) with winning friends and influencing others, Kawasaki seems to hope that the principles of enchantment will retain their association with him. Much of the book’s practical information is already common knowledge, but Kawasaki’s wide array of examples from numerous fields adds delightful color to a well-worn discourse. getAbstract recommends his chatty, accessible and entertaining road map to anyone who wants to learn the art of gentle persuasion.

Take-Aways

  • “Enchantment” calls for changing other people’s “hearts, minds and actions” so they will support your “cause” – that is, the product, service, business or idea you are promoting.
  • Although enchantment entails influencing others, it should not involve manipulation.
  • The first step to enchanting others is to gain “likeability.” Enthrall people by creating a good first impression and sustaining it for the long term.

About the Author

Guy Kawasaki is a venture capitalist. He co-founded Alltop and Garage Technology Ventures and is the author of numerous business books including Reality Check.


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    V. P. 1 decade ago
    Guy Kawasaki is one of the most far-thinking individuals, entrepreneur and venture capitalist as well. His book is extremely worthwhile to read and am glad that I did.