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Fewer, Bigger, Bolder
Book

Fewer, Bigger, Bolder

From Mindless Expansion to Focused Growth

Portfolio, 2014 plus...


Editorial Rating

7

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Growth for growth’s sake is a manifestation of madness that often goes unquestioned. Organizations with the discipline to reject opportunities outside their strategy – or to drop waning products and markets – win in the end. Kellogg School of Management professors Sanjay Khosla and Mohanbir Sawhney suggest  thoughtful, “focused growth” using their structured Focus7 process. Their writing style may not inspire, but their argument that knowledgeable, strategic growth is a saner, more sustainable and faster path to profits is sound and workable.

Take-Aways

  • Aim for “sustainable growth” instead of “mindless expansion.”
  • To grow thoughtfully and consistently, deploy the “Focus7 ” approach.
  • First, use systematic “discovery” to seek and focus on prime opportunities.

About the Authors

Sanjay Khosla and Mohanbir Sawhney apply the “Focus7” approach in their global consulting practices. Khosla was president of Kraft Foods’ developing markets division. Since 2013, he has been a senior fellow at Northwestern University’s Kellogg School of Management and a senior adviser at BCG. Sawhney has written six other books.