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Martin Reeves, Kevin Whitaker and Tom Deegan
Fighting the Gravity of Average Performance
MIT Sloan Management Review, 2020
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To beat the churn, businesses must change they way they compete.
Recommendation
Over the past four decades, constant change in the business environment has effectuated new levels of churn in performance rankings: Businesses have to fight harder to reach the top, and once there, the old rules of competition no longer assure they’ll hold their place. In a brief but hard-hitting research-based article for MIT Sloan Management Review, Martin Reeves, Kevin Whitaker and Tom Deegan of Boston Consulting Group and the BCG Henderson Institute describe the increasing challenges – and necessity – of maintaining above-average performance.
Summary
About the Authors
Martin Reeves is a senior partner at Boston Consulting Group and chairman of the BCG Henderson Institute. Kevin Whitaker is the head of strategic analytics at the BCG Henderson Institute, where Tom Deegan is a data scientist.
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