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Editorial Rating

7

Qualities

  • Analytical
  • Applicable
  • Overview

Recommendation

Despite the explosion of available consumer data, many organizations fail to fully leverage data insights to boost customer centricity. Learn why it’s vital that companies leverage the potential of GenAI and AI tools, gaining insight into the strategic, operational, and culture shifts you’ll need to take to thrive amid the fast pace of change. Use Boston Consulting Group’s “Consumer Intelligence Maturity Matrix (CIMM)” to assess your stage of development when it comes to becoming truly customer-centric, and learn how to improve your data strategy, reshape your operating model, and upskill talent to unlock a competitive advantage.

Take-Aways

  • Integrate the growing abundance of consumer data into your consumer intelligence strategy.
  • Embrace seven consumer intelligence pillars to unlock the potential of GenAI and AI to improve customer centricity.
  • Reshape your data strategy, operating model, and approach to talent to achieve a competitive advantage.

About the Authors

Lara Koslow, Ben DeStein, Gaby Barrios, and Elisia de Smet are professionals with Boston Consulting Group.