![First-Party Data Is Retail’s Next Growth Engine](/summary-img/48389-LQZ8K014.jpg?h=M&b=0)
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Due to consumer privacy concerns, collecting consumer data through the traditional use of “cookies” is becoming an obsolete practice, prompting digital marketers to search for new ways to access first-party data. Most retailers “are sitting on a fortune of data,” but are failing to capitalize on this resource. Learn how to transform your customer data into new revenue streams by switching to a first-party data business model. Dramatically improve the value of your data through state-of-the-art loyalty programs, AI-enabled personalization, retail media opportunities, and monetized data insights and analytics.
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About the Authors
Christina Mühlenbein, Finn Ruthenberg and Julia Hohmann-Altmeier are professionals with the Boston Consulting Group.
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