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Max Chafkin and Mark Bergen
Google Makes So Much Money, It Never Had to Worry About Financial Discipline – Until Now
Alphabet’s CFO Ruth Porat wants to bring focus to Mountain View. Can the moonshot factory adapt?
Bloomberg Businessweek , 2016
Aperçu
Will Google’s recent shift toward stricter fiscal control blunt its innovative edge?
Recommendation
Can risk-taking innovation coexist with fiscal responsibility? In their detailed article, Bloomberg Businessweek reporters Max Chafkin and Mark Bergen explore this question by examining the reasons behind Google’s recent reorganization into Alphabet, and the fallout from that shift. With the change in structure, a company with a historical lack of internal financial strictures has found itself grappling with the question of how to balance financial discipline with the pursuit of risky creative projects. getAbstract recommends this article to everyone interested in Google, Alphabet and tech innovations.
Summary
About the Authors
Max Chafkin writes for Bloomberg Businessweek and Bloomberg Technology. Mark Bergen is a reporter covering Google and Alphabet at Bloomberg.
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