Ignorer la navigation
Hello My Name Is Awesome
Book

Hello My Name Is Awesome

How to Create Brand Names That Stick

Berrett-Koehler, 2014 plus...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Brand-name consultant Alexandra Watkins details her methods for creating great brand, corporate or domain names, and for avoiding disastrous ones. She promises that you can devise a worthy name by avoiding certain pitfalls. Names can make or break a company, product or website, so professionalizing your naming strategy makes sense. getAbstract recommends Watkins’s light-hearted yet professional approach to naming to start-ups, entrepreneurs, businesspeople and marketers looking to create compelling, enduring names for companies, products or websites.

Take-Aways

  • The best business names are familiar words that make emotional connections.
  • The best names are evocative, meaningful and visually memorable; they work well in many contexts, like signage, letterhead and business cards.
  • The “most powerful” brand names include “Kryptonite locks, Mayday tech support, Obsession perfume, Leap Frog toys” and the Ninja blender.

About the Author

Alexandra Watkins founded Eat My Words, a naming firm.


Comment on this summary or Démarrer une discussion