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How GenAI Is Shaping the Future of Creativity in Marketing
Article

How GenAI Is Shaping the Future of Creativity in Marketing


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Editorial Rating

7

Qualities

  • Analytical
  • Applicable
  • Overview

Recommendation

GenAI tools have evolved considerably, enabling marketers to rapidly produce vast amounts of personalized content, while boosting creativity. However, organizations must transform legacy workflows and processes, while rethinking roles and embracing a more decentralized approach to content creation, if they’re going to harness the power of GenAI to engage consumers. Boston Consulting Group analytics reveal four key ways marketing is changing while shedding light on what the future of marketing might look like as organizations blend human ingenuity with the power of GenAI and data-driven insights.

Take-Aways

  • GenAI models enable marketers to rapidly execute creative, personalized campaigns at a broad scale.
  • GenAI is disrupting marketing in four key ways, resulting in more decentralization, flexibility, and scalability.
  • Evolve with the rapid pace of change by reimagining organizational structures, governance, and processes.

About the Authors

Matthew Kropp, Alex Baxter, Rob Fagnani, and Kenneth Reisman are professionals with Boston Consulting Group.