How Legendary Leaders Speak

Communications expert Peter Andrei writes that great leaders possess a superpower: the ability to capture their audiences’ attention, hearts and minds, and to encourage them to act. Andrei cites Franklin D. Roosevelt during the Great Depression, Winston Churchill during the Blitz and John F. Kennedy during the Cold War as inspiring orators. The author illuminates how the right words spoken in the right moment can effect change. Andrei’s analysis includes a host of useful tips for today’s would-be inspiring speakers.

Direct Attention

According to Andrei, captivating speakers direct their audiences’ hearts, minds and souls toward a desired goal by not only what they say but how they say it. Legendary leaders throughout history used effective communication – “the most powerful force known to man” – to control attention and connect with their followers.