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How Millennials Get News
Report

How Millennials Get News

Paying for Content

American Press Institute, 2015 更多详情

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自动生成的音频

Editorial Rating

8

Qualities

  • Innovative

Recommendation

In January 2015, when the Media Insight Project surveyed 1,045 millennials – people aged between 18 and 34 – to find out if they purchase digital news and entertainment, the results revealed something rather unexpected: In contrast to the prevailing stereotype that millennials expect all digital content to be free, most of them reported using some form of paid service in the previous year. getAbstract recommends this enlightening report to journalists and media outlets seeking data on the digital consumption habits of millennials.

Take-Aways

  • Results of a January 2015 Media Insight Project survey reveal that 87% of millennials – people aged between 18 and 34 – reported paying for some form of digital content in the previous year.
  • Millennials’ favorite content to buy includes movies, television and music.
  • Of those surveyed, 53% report habitually purchasing news content, be it in print, digital or combined formats.

About the Author

The Media Insight Project is a collaboration of the American Press Institute and The AP-NORC Center for Public Affairs Research. Its goal is to create public awareness for research projects that address social issues.


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