Ideaflow
The Only Business Metric That Matters
Recommendation
Do you struggle to find your next breakthrough idea? Innovative ideas are an essential ingredient of business success, but often, they remain elusive. According to design experts Jeremy Utley and Perry Klebahn, the question isn’t how to have one brilliant idea, but how to foster a practice of idea generation. In this practical text, Utley and Klebahn offer techniques for encouraging a free flow of ideas, and explain why quantity is a crucial creativity metric. Their guidance will help anyone who is looking to unleash his or her personal creative potential, or that of a team.
Summary
About the Authors
Jeremy Utley is director of executive education at Stanford’s Hasso Plattner Institute of Design – known as the d.school. Perry Klebahn is an entrepreneur and co-founding faculty member at the d.school.
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