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It Begins with Please and Doesn’t End with Thank You
Book

It Begins with Please and Doesn’t End with Thank You

Transforming Business Etiquette into Sales Performance

River Grove Books, 2021 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

Today, proper etiquette seems to be waning, and disrespect is in vogue. Many people, for example, immediately call new acquaintances by their first names, not by Mr., Mrs. or Ms. Or people thoughtlessly interrupt in-person meetings or even face-to-face conversations to take phone calls. If you treat prospects poorly, you’ll never sell them anything, asserts author Edwin P. Baldry. He offers a how-to guide to raise salespeople’s awareness and their courtesy skills by updating yesterday’s civilities and explaining how good manners empower sales. 

Take-Aways

  • What happened to good manners?
  • Good manners focus on caring for others and showing them appreciation.
  • A Twitter tweet or a like on Facebook can’t measure up to a warm greeting. 

About the Author

Edwin P. Baldry, a pioneer in the financial-technology sector, is the co-founder and CEO of EPBCOMMS, LLC.


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