It's Not What You Sell, It's What You Stand For
Why Every Extraordinary Business Is Driven by Purpose
Recommendation
Advertising agency CEO Roy M. Spence Jr. boasts a client roster of prestigious organizations that promote a purpose as well as a product, including Walmart, the American Red Cross, Norwegian Cruise Line, the American Association of Retired Persons, the PGA Tour and Southwest Airlines. Spence and co-author Haley Rushing of the Purpose Institute explain how Spence’s agency targets, defines and presents each client’s core mission. Spence and Rushing sketch instructive case histories of for-profit and nonprofit organizations. They tell fascinating stories about world-class organizations, the importance of corporate purpose, and adventures in branding and marketing. getAbstract recommends their perceptive methods to businesspeople who want their companies to have purpose and meaning as well as commercial success.
Summary
About the Authors
Roy M. Spence Jr. is chairman and CEO of GSD&M Idea City, a marketing communications and advertising company that has helped grow some of the world’s most successful brands. Texas Monthly named him “Adman of the Century.” Haley Rushing co-founded the Purpose Institute along with Roy Spence. The Purpose Institute is an organization dedicated exclusively to helping clients discover and articulate their purpose and values.
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