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Jugaad Innovation
Book

Jugaad Innovation

Think Frugal, Be Flexible, Generate Breakthrough Growth

Jossey-Bass, 2012 plus...


Editorial Rating

8

Qualities

  • Innovative

Recommendation

Decentralized, nonhierarchal management has been replacing musty command-and-control management style for some time. One name for R&D’s new bottom-up approach is jugaad, a colloquial Hindi word that roughly translates as “an innovative fix; an improvised solution born from ingenuity and cleverness.” This tactic enables inventors to develop innovative products and services “faster, better and cheaper.” Professors and consultants Navi Radjou, Jaideep Prabhu and Simone Ahuja examine jugaad innovation worldwide, present inspiring case studies and explain why Western companies should supplement top-down, traditional R&D with bottom-up jugaad. getAbstract recommends this revelatory, inspiring exploration to business leaders who seek to innovate by achieving “more with less.”

Take-Aways

  • Jugaad is the Hindi term for a clever solution in the face of adversity.
  • Jugaad is the attitude that with determination and ingenuity, you can do almost anything with almost nothing.
  • This tactic is based on six principles: “seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin” and “follow your heart.”

About the Authors

Navi Radjou is a strategy consultant and a fellow at Judge Business School, University of Cambridge, where Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise. Simone Ahuja is the founder of Blood Orange, a strategy consultancy.


Comment on this summary or Démarrer une discussion

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    L. D. 1 decade ago
    A new way to see innovation. Do not think out of the box burn the box. @DM_Lorenzo
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    S. Y. getAbstract 1 decade ago
    This is a great read. This is exactly the mindset needed for path-breaking innovations. Reminds me of Apollo 13.

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