Luxury Outlook 2022
Advancing as a Responsible Pioneer: Rarity, Sustainability, Exclusivity, New Experiences, and New Territories
Boston Consulting Group,
2022
Recommendation
Luxury brands will face unprecedented challenges over the coming decades: limited resources, fierce competition attracting artisan talent, geopolitical issues when expanding to far-flung markets, and let’s not forget the challenge of differentiating luxury from second-rate brands on the digital marketplace. This special report from the Boston Consulting Group offers a thorough analysis of those challenges along with some tips for overcoming them.
Summary
About the Authors
The Boston Consulting Group is a global management consulting firm with offices in 50 countries throughout the world. It was founded in 1963.
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