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Magic Words
Book

Magic Words

What to Say to Get Your Way

HarperBusiness, 2023 plus...


Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Well Structured

Recommendation

Words are the building blocks of all communication, yet people seldom consider the degree to which their choice of words can change the effect and efficacy of a message. Jonah Berger, a language processing expert, uses new tools such as automated text analysis to explain how you can influence, persuade, engage or even write a chart hit simply by substituting one word or phrase for another. He identifies six categories of “magic” words that will boost your communication prowess – helping you better motivate teammates, strengthen relationships and even get five-year-olds to put their toys away.

Take-Aways

  • Words are the often-overlooked building blocks of human communication.
  • Increase feelings of empowerment by harnessing language that “activates identity and agency.”
  • “Convey confidence” by channeling your inner lawyer.

About the Author

Jonah Berger is the author of Contagious, Invisible Influence and The Catalyst. He is a professor of marketing at The Wharton School of the University of Pennsylvania.