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Non-Obvious
Book

Non-Obvious

How to Think Different, Curate Ideas & Predict The Future

Ideapress, 2015 plus...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

After years of accurately forecasting trends in his annual Non-Obvious Trend Report, best-selling Likeonomics author Rohit Bhargava now reveals his practical methodology. He describes himself as the curator of thousands of bits of information that reflect the changing present. He looks for subtle but broad connections among many apparently disparate industries, behaviors and ideas. Then, he uses long-term analysis to find patterns that signal newly forming trends and to develop insights about applying them. His “non-obvious” thought curation process leads him to a deeper understanding of people as interactive consumers and can enable you to anticipate near-future changes in behavior patterns and to use that information to improve your business. Bhargava illuminates his analysis of 15 top trends and tips on applying them with a step-by-step explanation of his forecasting process. getAbstract recommends this distinctive take on trend prediction to intrepid entrepreneurs and curious consumers.

Take-Aways

  • Fads are ideas or behaviors that enjoy brief popularity, while trends reflect a pervasive cultural shift.
  • Those with the ability to perceive and curate trends can discern how today’s cultural ripples become tomorrow’s cultural norms.
  • “The Haystack Method” gathers news and stories and examines them to find connections that form groups of ideas.

About the Author

Georgetown University professor Rohit Bhargava predicts trends in his Non-Obvious Trend Report. He founded the Influential Marketing Group and wrote the bestseller Likeonomics.


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