Cambridge Business Association
Nudge
A review of

Nudge

The Final Edition

Cass R. Sunstein and Richard H. Thaler • Penguin • 2021

Embrace the Nudge

by David Meyer

Nobel Prize-winning economist Richard H. Thaler and Harvard Law professor Cass R. Sunstein take another look at people who make decisions that are not in their self-interest.

In this updated look at humanity’s follies, 2017 Nobel Memorial Prize in Economic Sciences winner Richard H. Thaler and Harvard Law professor Cass R. Sunstein freshen up their 2008 classic. The scholars describe common holes in human cognition and easy ways to fix problems that fall through those gaps.

Wiser Decisions

People often avoid doing things that are good for them, and they gravitate toward things that are bad for them. A “nudge” doesn’t rely on fines, taxes or other punishments. A nudge could involve making it slightly more convenient for people to make a wise choice than an unwise one.

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