Outbounding
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
Recommendation
Expert sales trainer William (Skip) Miller teaches B2B salespeople how to line up sales. First, Miller recommends, you need a thoughtful, well-developed outbounding strategy. Make sure your communications focus on your prospects – who they are, what they care about and what they need – and not on you, your offerings or your solutions. Miller explains how to plan and structure your messaging – emails, phone calls, sales conversations and social media content – to secure prospects’ attention and make them curious about your wares. B2B salespeople will welcome Miller’s results-oriented prospecting advice.
Summary
About the Author
William (Skip) Miller is founder and president of M3 Learning, a sales and sales management training company in Silicon Valley. Outbounding is his seventh book.
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