Mike Schultz and John E. Doerr
Rainmaking Conversations
Influence, Persuade, and Sell in Any Situation
Wiley, 2011
Aperçu
If you want to sell, you must engage your potential customers and make it rain.
Recommendation
Sales, particularly in business-to-business (B2B) settings, depend on a sales rep’s ability to generate a compelling conversation. Ace sales trainers Mike Schultz and John E. Doerr clearly and simply explain the methods and practices of sales conversations. Their knowledgeable guidance will help salespeople, sales managers and sales trainers – as well as professional buyers who want to understand the sales techniques that others try to use on them.
Summary
About the Authors
Sales trainers Mike Schultz and John E. Doerr are co-presidents of RAIN Group, a Boston sales consultancy.
Comment on this summary