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Redefining Banking to Survive and Thrive in a Digital World
Report

Redefining Banking to Survive and Thrive in a Digital World

How Mobile Is Transforming Retail Banking

EIU, 2015 plus...

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Editorial Rating

7

Qualities

  • Eye Opening
  • Overview

Recommendation

Major progress in the evolution of financial services occurred when consumers began using computers for their banking. Today, mobile phones are gaining ground as a banking method of choice, and the implications could be huge for the industry and its customers. The Economist Intelligence Unit surveyed retail banking executives and consumers from around the world to explore the opportunities and risks of mobile banking, as well as to understand what bankers will need to do to stay ahead of the game. getAbstract recommends this report to bankers and financial professionals for its valuable insights into how consumers and bankers view mobile banking, its prospects for the future and its integration with other banking channels.

Take-Aways

  • Banks need to prepare for an increase in the number of customers who use mobile devices for banking. In a survey of retail bankers, 82% believe that by 2020, young people will prefer mobile banking to other methods.
  • But bankers should maintain an “omnichannel” approach: Of the consumers who have bank accounts and mobile devices but object to mobile banking, 56% favor personal computers and 35% opt for ATMs.
  • Bankers are split on the issue of how mobile will influence consumer loyalty. Those wary of electronic devices cite greater commoditization, while supporters believe mobile will curtail client attrition through greater self-service.

About the Author

The Economist Intelligence Unit is an independent research and analysis organization.


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